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https://higheredpartners.co.za/wp-content/themes/hep

Our mission

HEPSA’s mission is to increase access to top quality and affordable higher education through the online delivery of instruction in sub-Saharan Africa and help online students succeed.


We are investing significantly to achieve this mission, focusing initially on helping South African universities increase the country’s tertiary participation from the current 19% to 30% by 2030.

Increase the country’s tertiary participation

Solutions

HEPSA provides a suite of comprehensive,
university-centric services for its partner institutions:

Our team works in collaboration with universities to develop customised plans for successful programme implementation and launch. We provide step-by-step support and guidance to efficiently align systems, processes, technology and teams to deliver an exceptional online student experience.



Our team supports university faculty and instructional design teams with evidence-based best practices in online teaching and learning from online programme design and planning, assistance in module mapping and development, module delivery, quality reviews, and utilization of learning tools and technologies, all with an eye to a successful student experience. We customise our approach to each partner’s needs, focusing on capacity-building and equipping faculty with information, tools and resources to help them design and deliver successful online programmes.

We take a comprehensive, customised and data-driven approach to marketing each university brand and integrate all efforts across a proprietary omni-channel marketing mix (online and offline) most appropriate to each degree category. Our objective is to identify the potential student audience with the highest proclivity for enrolment and persistence.

Our digital expertise includes search engine marketing, content marketing, search engine optimisation, email marketing, and video and social media marketing, all responsive across multiple user platforms including mobile, tablet and desktop. We work with Google, Facebook, LinkedIn and Bing, as well as additional affiliates.

Our offline expertise includes face-to-face field-based marketing and public relations as well as traditional marketing channels including radio, direct mail, newspaper, magazine and outdoor advertising.

Our team of university-designated Enrolment Specialists works as brand ambassador for each institution and helps prospective students make informed decisions about programme selection. Each Specialist guides each inquiring student from initial engagement through the recruitment and enrolment journey, all the way to the beginning of class.

Student success is what ultimately defines our university partnerships. Assigned to each institution, our Student Success Coordinators support each enroled online student from the beginning to the end of his/her degree programme. They consistently and diligently support online students with the knowledge, resources, intervention techniques, encouragement and confidence to help them successfully complete their higher education journey.

Partners

Our Team

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Nicholas Kendall

President and COO

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Nicholas Kendall

President and COO President and COO President and COO

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Nicholas Kendall

President and COO President and COO President and COO

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Nicholas Kendall

President and COO

Board

MEMBERS

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Nicholas Kendall

President and COO

Card image cap

Nicholas Kendall

President and COO

Card image cap

Nicholas Kendall

President and COO

Card image cap

Nicholas Kendall

President and COO

Card image cap

Nicholas Kendall

President and COO

Nicholas Kendall

Director of Partner Support at HEPSA

Nick is President and Chief Operations Officer (COO) of HEPSA and leads the Johannesburg-based team. He holds an Honours degree in Economics from Durham University in the UK and is a Chartered Accountant with the Institute of Chartered Accountants in England and Wales. Prior to joining HEPSA, Nick was Chief Operating Officer at Henley Business School Africa; COO and Chief Financial Officer of Dermalogica, founder and partner of Capability Group; and an executive managing finance, operations and logistics at DHL. His enthusiasm for education and involvement with academic institutions over the years has driven Nick to become involved in higher education, driving access and change. ',